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Free Google Ads Tools, Calculators & Lead Generation Guides

Practical calculators, checklists, and templates to help you plan budgets, find wasted spend, and make better advertising decisions — free.

● No obligation. If Google Ads is not the right next step for your business, I will tell you.

What you will find here:

9+

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Featured resource

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The Google Ads Waste Finder Checklist

A step-by-step checklist to find the most common sources of wasted spend in any Google Ads account — in under an hour. [Replace with your lead magnet description.]

[Lead Magnet Preview]

✎ PLACEHOLDER — REPLACE PER STATE

Replace this card with a cover image or mockup of your lead magnet (Image widget).

All resources

Calculators, Checklists & Guides

New tools are being added. Each one is built to help you make clearer Google Ads decisions.

CALCULATOR

Google Ads Budget Calculator

Estimate a realistic monthly budget from your target leads, conversion rate, and cost per click.

CALCULATOR

Break-Even ROAS Calculator

Find the minimum return on ad spend your margins need to stay profitable.

CALCULATOR

Lead Value Calculator

Work out what a lead is really worth from close rate and average customer value.

CALCULATOR

Cost Per Lead Calculator

See the maximum cost per lead your business can afford by service.

CHECKLIST

Google Ads Audit Checklist

The checklist I use to find wasted spend, tracking errors, and structure problems.

CHECKLIST

Conversion Tracking Checklist

Make sure calls, forms, and bookings are tracked once and correctly.

TEMPLATE

Negative Keyword Lists by Industry

Starter negative keyword lists for home services, legal, medical, and more.

GUIDE

Landing Page Conversion Guide

What high-converting local service landing pages have in common.

GUIDE

Industry Benchmarks Guide

Typical cost-per-click and conversion ranges for common local industries.

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