Find the waste
A Google Ads Audit That Shows Where Your Budget Is Going
An independent, in-depth review of your Google Ads account that identifies wasted spend, tracking problems, structural issues, and missed opportunities — with a prioritized list of what to fix first.
- Free waste & opportunity review
- You keep account ownership
- Direct access — no account managers
What this service covers
- Search-term & keyword waste
- Conversion tracking accuracy
- Location & audience settings
- Campaign & ad group structure
- Bidding & budget allocation
- Ads, assets & landing pages
Monthly ad spend managed
Direct access to me
Monthly ad spend managed
ROAS range across campaigns
You work directly with me
Account ownership stays yours
Overview
What a Proper Google Ads Audit Should Tell You
An audit should not be a checklist of generic best practices or a sales pitch dressed up as analysis. It should answer practical questions: where is money being wasted, can the data be trusted, and what would make the biggest difference next?
I review the account the way I would if I were taking responsibility for it — starting with tracking, then following the money through search terms, locations, campaigns, and landing pages.
You receive clear findings in plain language, ranked by impact. You can implement them internally, with your current agency, or with me.
Is your advertising spend helping the business acquire the right customers at a cost that makes financial sense?
If that question is difficult to answer from your account, that is where I start.
Signs You Need This Service:
- Cost per lead has increased without a clear reason
- You suspect your agency is not reviewing the account closely
- Leads dropped while spend stayed the same
- You are about to increase budget and want a second opinion
- You inherited an account and do not know its history
- Your conversion numbers do not match what sales sees
Not sure? Start with the free review. If the bigger problem is your offer, website, tracking, or follow-up, I will tell you.
What’s included
What’s Included in Google Ads Audit Service
Every engagement is shaped around your business, but these are the core areas of work.
Tracking Verification
Which conversions are counted, whether they are duplicated, and whether Google optimizes toward real leads.
Search-Term Analysis
What people actually searched and how much spend went to irrelevant or low-intent queries.
Targeting Review
Location options, geographic spend, devices, schedule, and audience settings.
Structure & Bidding
Campaign organization, bid strategies, budget limits, and learning-period issues.
Ads & Landing Pages
Message match between keywords, ads, and the pages visitors land on.
Prioritized Action Plan
Findings ranked by expected impact and effort, so you know what to fix first.
Where money leaks
What Audits Commonly Uncover
Most Google Ads problems are not dramatic. They are small, quiet decisions that compound as spend grows.
These are the patterns I look for first — because fixing them usually protects budget faster than any new campaign.
What I commonly find:
- Spend on searches for jobs, DIY, free, or unrelated brands
- Conversions inflated by duplicates or micro-actions
- Traffic from outside the real service area
- Budget-limited winners next to unlimited underperformers
- Brand and non-brand traffic mixed together
- Performance Max cannibalizing branded search
- Ad groups with dozens of loosely related keywords
- Landing pages that do not match search intent
How it works
My Process, Step by Step
You should understand exactly what happens and why before anything changes in your account.
What You Receive
- Written audit report
- Estimated wasted-spend breakdown
- Tracking accuracy assessment
- Prioritized fix list
- Negative keyword recommendations
- Walkthrough call
Access
You provide read-only access to Google Ads and, ideally, GA4 and Tag Manager.
Context Call
A short conversation about your business, goals, service area, and history.
Deep Review
I analyze tracking, search terms, structure, targeting, bidding, ads, and landing pages.
Findings Report
A written report with evidence, estimated impact, and recommendations.
Walkthrough
We review the findings together so you know exactly what to do next.
The difference
Why Work With Tahmidur Tanvir Instead of a Large Agency?
There is nothing inherently wrong with hiring a large agency. My model is different: direct access, clear reasoning, and decisions tied to business economics.
Who manages the account
Working with me
The person you speak to
Typical large agency
Often assigned after you sign
Communication
Working with me
Direct — you understand the reasoning behind major decisions
Typical large agency
Routed through an account manager
Reporting
Working with me
Clear measurement that supports business decisions
Typical large agency
Dashboard metrics that look busy
Account ownership
Working with me
You retain ownership and full visibility
Typical large agency
Sometimes held by the agency
Commercial thinking
Working with me
The goal is customer acquisition, not the prettiest dashboard
Typical large agency
Optimized for platform metrics
Local presence
Working with me
No fake offices — real targeting of your real service area
Typical large agency
Pages claiming an office in every city
Questions
Google Ads Audit Service FAQs
What access do you need?
Read-only access to Google Ads is enough to start. Access to GA4 and Google Tag Manager allows a deeper review of conversion tracking.
Will you make changes to my account?
No. An audit is a review only. Changes are made only if you decide to hire me for implementation or management.
How is the audit different from the free review?
The free review is a quick look at the biggest issues and opportunities. A full audit is a deeper, documented analysis with a prioritized action plan.
Can my current agency use the audit?
Yes. The report is written so anyone managing the account can act on it.
How long does an audit take?
Typically [insert timeframe], depending on account size, number of campaigns, and history.
Related services
Explore Other Google Ads Services
Google Ads Management Services
Ongoing, hands-on management of your campaigns, tracking, budgets, and reporting.
Google Ads Account Setup
A new account built with clean structure, accurate tracking, and sensible targeting.
Google Ads Keyword Research
Keyword plans focused on buyer intent, local demand, and realistic costs.
PPC Competitor Analysis
See who you compete with, how they position, and where the gaps are.
Google Ads Optimization
Tighter targeting, better ads, and budget moved toward what actually converts.
Negative Keyword Management
Search-term reviews and exclusion lists that stop paying for the wrong clicks.
Google Ads Reporting & Analytics
Tracking, GA4, call tracking, and dashboards that connect spend to revenue.
Start here
Tell Me Where You Are Now. I’ll Tell You What I Would Look at First.
You do not need to decide immediately whether you need months of campaign management. Start with the problem. Tell me:
- What your business sells
- Where you operate
- What you currently spend
- What is not working
- What you want Google Ads to achieve
What You Receive From the Initial Review
- Potential wasted spend
- Tracking & targeting issues
- Campaign structure gaps
- What I would prioritize first
I’m Tahmidur Tanvir — Google Ads Expert helping US businesses build measurable, disciplined, performance-focused paid advertising campaigns.
Request Your Google Ads Waste & Opportunity Review
Usually answered within one business day.
Prefer to talk? Book a 30-minute call or message on WhatsApp.