Search demand
Google Ads Keyword Research Focused on Buyer Intent
Keyword research that separates people ready to buy from people who are just browsing — so your budget goes to searches that can realistically become customers.
- Free waste & opportunity review
- You keep account ownership
- Direct access — no account managers
What this service covers
- Commercial-intent keyword discovery
- Local & service-area keyword mapping
- Search volume & CPC estimates
- Match type recommendations
- Negative keyword starter lists
- Keyword-to-landing-page mapping
Monthly ad spend managed
Direct access to me
Monthly ad spend managed
ROAS range across campaigns
You work directly with me
Account ownership stays yours
Overview
Good Keyword Research Is About Intent, Not Volume
The biggest keyword list is rarely the best one. High-volume terms are often informational, highly competitive, or only loosely related to what you sell.
I look at the language real buyers use when they are close to a decision: service names, problems, urgency, locations, and qualifiers that signal purchase intent.
The result is a focused keyword plan organized into themes your campaigns can actually use, with realistic cost estimates and clear exclusions.
Is your advertising spend helping the business acquire the right customers at a cost that makes financial sense?
If that question is difficult to answer from your account, that is where I start.
Signs You Need This Service:
- You are launching a new campaign or service
- Your account relies on a handful of broad keywords
- Search terms look unrelated to what you sell
- You are expanding into new cities or states
- Cost per click feels too high for your margins
- You do not know which keywords drive real leads
Not sure? Start with the free review. If the bigger problem is your offer, website, tracking, or follow-up, I will tell you.
What’s included
What’s Included in Google Ads Keyword Research
Every engagement is shaped around your business, but these are the core areas of work.
Seed & Service Mapping
Every service, product, and problem you solve mapped to how customers describe it.
Intent Classification
Keywords grouped into high-intent, research, and irrelevant categories.
Local Modifiers
City, county, ‘near me’, and service-area variations where geography matters.
Volume & Cost Estimates
Estimated search volume and CPC ranges to inform budget decisions.
Match Type Strategy
Exact, phrase, and broad match recommendations based on budget and data.
Negative Keyword Lists
Starter exclusions to block irrelevant searches before they cost money.
Where money leaks
Keyword Mistakes That Drain Budgets
Most Google Ads problems are not dramatic. They are small, quiet decisions that compound as spend grows.
These are the patterns I look for first — because fixing them usually protects budget faster than any new campaign.
What I commonly find:
- Targeting informational ‘how to’ and ‘what is’ terms
- Bidding on single-word, ultra-broad keywords
- Ignoring local and ‘near me’ variations
- Broad match without smart bidding or negatives
- Unrelated services mixed in one ad group
- Chasing high-volume terms that never convert
- Overlooking long-tail searches with strong intent
- Never updating the list after launch
How it works
My Process, Step by Step
You should understand exactly what happens and why before anything changes in your account.
What You Receive
- Prioritized keyword spreadsheet
- Intent and theme groupings
- Volume and CPC estimates
- Match type recommendations
- Negative keyword lists
- Keyword-to-landing-page map
Business Discovery
Understanding your services, margins, customers, and service area.
Research
Google Keyword Planner, search-term data, and competitor insights build the long list.
Intent Filtering
Low-value terms removed; keywords grouped by intent and theme.
Prioritization
Themes ranked by commercial value, competition, and estimated cost.
Campaign Mapping
Keyword themes mapped to campaigns, ad groups, and landing pages.
The difference
Why Work With Tahmidur Tanvir Instead of a Large Agency?
There is nothing inherently wrong with hiring a large agency. My model is different: direct access, clear reasoning, and decisions tied to business economics.
Who manages the account
Working with me
The person you speak to
Typical large agency
Often assigned after you sign
Communication
Working with me
Direct — you understand the reasoning behind major decisions
Typical large agency
Routed through an account manager
Reporting
Working with me
Clear measurement that supports business decisions
Typical large agency
Dashboard metrics that look busy
Account ownership
Working with me
You retain ownership and full visibility
Typical large agency
Sometimes held by the agency
Commercial thinking
Working with me
The goal is customer acquisition, not the prettiest dashboard
Typical large agency
Optimized for platform metrics
Local presence
Working with me
No fake offices — real targeting of your real service area
Typical large agency
Pages claiming an office in every city
Questions
Google Ads Keyword Research FAQs
Which tools do you use?
Primarily Google Keyword Planner and your account’s own search-term data, supported by other research tools where useful. Real search-term data is usually the most valuable source.
Is keyword research included in management?
Yes. It is part of setup and ongoing management, and it can also be purchased as a standalone project.
How accurate are search volume estimates?
They are directional. Actual impressions depend on budget, bids, match types, and competition.
Can you research keywords for multiple locations?
Yes. Location-specific research is especially useful for service businesses targeting several cities or states.
Will you write the ads too?
Ad copy is part of setup and management. A standalone keyword project focuses on research and campaign mapping.
Related services
Explore Other Google Ads Services
Google Ads Management Services
Ongoing, hands-on management of your campaigns, tracking, budgets, and reporting.
Google Ads Account Setup
A new account built with clean structure, accurate tracking, and sensible targeting.
Google Ads Audit Service
An independent review that finds wasted spend, tracking errors, and missed opportunities.
PPC Competitor Analysis
See who you compete with, how they position, and where the gaps are.
Google Ads Optimization
Tighter targeting, better ads, and budget moved toward what actually converts.
Negative Keyword Management
Search-term reviews and exclusion lists that stop paying for the wrong clicks.
Google Ads Reporting & Analytics
Tracking, GA4, call tracking, and dashboards that connect spend to revenue.
Start here
Tell Me Where You Are Now. I’ll Tell You What I Would Look at First.
You do not need to decide immediately whether you need months of campaign management. Start with the problem. Tell me:
- What your business sells
- Where you operate
- What you currently spend
- What is not working
- What you want Google Ads to achieve
What You Receive From the Initial Review
- Potential wasted spend
- Tracking & targeting issues
- Campaign structure gaps
- What I would prioritize first
I’m Tahmidur Tanvir — Google Ads Expert helping US businesses build measurable, disciplined, performance-focused paid advertising campaigns.
Request Your Google Ads Waste & Opportunity Review
Usually answered within one business day.
Prefer to talk? Book a 30-minute call or message on WhatsApp.