Stop paying for the wrong clicks
Negative Keyword Management That Stops Wasted Clicks
Systematic search-term reviews and negative keyword lists that block irrelevant, low-intent, and unprofitable searches before they keep consuming your budget.
- Free waste & opportunity review
- You keep account ownership
- Direct access — no account managers
What this service covers
- Search-term report reviews
- Account & campaign negative lists
- Shared negative keyword libraries
- Match type control for negatives
- Cross-campaign query sculpting
- Industry-specific exclusion lists
Monthly ad spend managed
Direct access to me
Monthly ad spend managed
ROAS range across campaigns
You work directly with me
Account ownership stays yours
Overview
Why Negative Keywords Matter More Than Ever
As Google expands match types and automation, your ads can appear for a much wider range of searches than the keywords you chose. Some of those searches are valuable. Many are not.
Without regular search-term reviews, budget quietly flows to job seekers, DIY researchers, out-of-area searchers, unrelated services, and other brands.
Negative keyword management is one of the most direct ways to protect your budget — but it must be done carefully so you never block searches that actually convert.
Is your advertising spend helping the business acquire the right customers at a cost that makes financial sense?
If that question is difficult to answer from your account, that is where I start.
Signs You Need This Service:
- Search terms include jobs, free, DIY, or ‘how to’
- Ads appear for services you do not offer
- Broad match or Performance Max is running
- Nobody has reviewed search terms in weeks
- Cost per lead rises as budget increases
- Campaigns compete with each other for searches
Not sure? Start with the free review. If the bigger problem is your offer, website, tracking, or follow-up, I will tell you.
What’s included
What’s Included in Negative Keyword Management
Every engagement is shaped around your business, but these are the core areas of work.
Search-Term Reviews
Regular reviews of the queries that triggered your ads and what they cost.
Negative Keyword Lists
Themed shared lists: jobs, DIY, free, locations, unrelated services.
Match Type Precision
Exact, phrase, and broad negatives applied correctly to avoid over-blocking.
Query Sculpting
Routing searches to the right campaign and ad group with cross-negatives.
Performance Max Exclusions
Account-level negatives and brand exclusions where available.
Change Documentation
A record of what was excluded and why.
Where money leaks
Searches That Commonly Waste Budget
Most Google Ads problems are not dramatic. They are small, quiet decisions that compound as spend grows.
These are the patterns I look for first — because fixing them usually protects budget faster than any new campaign.
What I commonly find:
- ‘jobs’, ‘salary’, ‘careers’, ‘hiring’
- ‘free’, ‘cheap’, ‘DIY’, ‘how to’
- Courses, training, and certification searches
- Locations you do not serve
- Services or products you do not offer
- Unrelated brand names
- Used, parts, or wholesale searches
- Reviews, complaints, and lawsuit research
How it works
My Process, Step by Step
You should understand exactly what happens and why before anything changes in your account.
What You Receive
- Wasted-spend analysis
- Themed negative keyword lists
- Cross-campaign negative structure
- Search-term review schedule
- Exclusion change log
- Keyword expansion ideas
Historical Review
Analyzing past search terms to quantify waste and find patterns.
List Building
Creating themed shared negative keyword lists.
Careful Application
Applying negatives at the right level and match type.
Ongoing Reviews
Reviewing new search terms on a regular schedule.
Protecting Winners
Checking that converting searches are never accidentally blocked.
The difference
Why Work With Tahmidur Tanvir Instead of a Large Agency?
There is nothing inherently wrong with hiring a large agency. My model is different: direct access, clear reasoning, and decisions tied to business economics.
Who manages the account
Working with me
The person you speak to
Typical large agency
Often assigned after you sign
Communication
Working with me
Direct — you understand the reasoning behind major decisions
Typical large agency
Routed through an account manager
Reporting
Working with me
Clear measurement that supports business decisions
Typical large agency
Dashboard metrics that look busy
Account ownership
Working with me
You retain ownership and full visibility
Typical large agency
Sometimes held by the agency
Commercial thinking
Working with me
The goal is customer acquisition, not the prettiest dashboard
Typical large agency
Optimized for platform metrics
Local presence
Working with me
No fake offices — real targeting of your real service area
Typical large agency
Pages claiming an office in every city
Questions
Negative Keyword Management FAQs
Can negative keywords hurt performance?
Yes, if they are too broad or use the wrong match type. That is why negatives are added carefully and checked against conversion data.
How often should search terms be reviewed?
It depends on spend and match types. Higher-spend accounts and broad match campaigns need more frequent reviews.
Do negatives work with Performance Max?
Controls are more limited, but account-level negative keywords and brand exclusions can help. I will explain what is available for your account.
Is this included in management?
Yes. It is a core part of ongoing management, and it can also be done as a standalone cleanup.
Can you just use a generic list?
Generic lists are only a starting point. Every business needs exclusions based on its own services, market, and search-term data.
Related services
Explore Other Google Ads Services
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Google Ads Account Setup
A new account built with clean structure, accurate tracking, and sensible targeting.
Google Ads Audit Service
An independent review that finds wasted spend, tracking errors, and missed opportunities.
Google Ads Keyword Research
Keyword plans focused on buyer intent, local demand, and realistic costs.
PPC Competitor Analysis
See who you compete with, how they position, and where the gaps are.
Google Ads Optimization
Tighter targeting, better ads, and budget moved toward what actually converts.
Google Ads Reporting & Analytics
Tracking, GA4, call tracking, and dashboards that connect spend to revenue.
Start here
Tell Me Where You Are Now. I’ll Tell You What I Would Look at First.
You do not need to decide immediately whether you need months of campaign management. Start with the problem. Tell me:
- What your business sells
- Where you operate
- What you currently spend
- What is not working
- What you want Google Ads to achieve
What You Receive From the Initial Review
- Potential wasted spend
- Tracking & targeting issues
- Campaign structure gaps
- What I would prioritize first
I’m Tahmidur Tanvir — Google Ads Expert helping US businesses build measurable, disciplined, performance-focused paid advertising campaigns.
Request Your Google Ads Waste & Opportunity Review
Usually answered within one business day.
Prefer to talk? Book a 30-minute call or message on WhatsApp.