Google Ads Expert · Window and Door Companies
If you run a window and door company, you do not need more clicks for the sake of clicks. You need the right homeowners to find you at the moment they are ready to call, book or request a quote, at a cost that makes financial sense.
Tahmidur TanvirGoogle Ads Expert · PPC Consultant
$100K+/moAd spend managed
2X–7XROAS range on campaigns
Monthly ad spend managed
ROAS range across campaigns
You work directly with me
Account ownership stays yours
Verified by Google
Anyone can call themselves a Google Ads expert. These certifications are issued by Google after passing its official exams, and each one can be checked with its certificate ID.









✓ Search: keyword strategy, bidding and ad copy that turns searches into leads
✓ AI-Powered Performance Ads: Performance Max and Smart Bidding set up with real conversion data
✓ Creative & Apps: ads and assets built to win clicks, calls and installs
✓ Campaign Manager 360: enterprise-level measurement and reporting
Real accounts, real numbers
Live Google Ads dashboards from accounts I manage. Click any screenshot to enlarge.
Proof, not promises
Screenshots taken directly from Google Ads accounts I have worked on. Click any screenshot to see it full size.
Results vary by industry, market, offer and budget. Past performance is not a guarantee of future results.
Case studies
A closer look at three client campaigns: where they started, what I changed, and what the numbers looked like afterwards.
Coach · Online course
Ad spend
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Revenue
This coach needed to sell an online course and grow his personal brand. I built a conversion-focused funnel and ran strategic ads to it, turning a $2,773.25 investment into $15,267.29 in sales.
Non-profit · Fundraising
Ad spend
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Revenue
This non-profit was losing money on its fundraising ads when they brought me in. In the first month, $970 in ad spend raised $6,422, and the wider fundraising effort went on to generate more than $600K that year.
High-ticket services
Ad spend
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Revenue
This business sells high-ticket services and products. I rebuilt the ad strategy around stronger creatives and smarter retargeting, then tightened spend and targeting, turning $2.9K into $20,472.10 in revenue.
Search intent
Not every search deserves the same bid. I separate Window and Door Companies searches by intent, because each type converts differently, costs differently and needs a different ad and landing page.
People who need help now. These usually deserve the highest bids, call-focused ads and ad schedules that match when you can actually answer the phone.
“broken window repair”, “window replacement near me” and “door installation this week”. Broken glass and security issues create urgency; most replacements are planned.
Searches for one service or treatment. They are usually the best mix of volume, intent and customer value, so each one gets its own ad group and landing page.
“replacement windows”, “energy efficient windows”, “impact windows”, “patio door replacement” and “front entry doors”. Whole-home replacements are the profit driver.
People comparing costs and options. Valuable when your ads and pages answer their questions clearly, wasteful when they lead to a generic homepage.
“window replacement cost”, “vinyl vs fiberglass windows” and “window financing”. Financing, energy savings and free quotes convert.
Searches for reviews, “best” lists and specific providers, including your own business name, which competitors may already be bidding on.
Brand searches such as Andersen, Pella and Marvin, “best window company” and your company name.
Costs & benchmarks
Clicks in some industries look expensive until you compare them with what a new customer is worth. These are the numbers I look at before recommending a budget.
About $8.33
WordStream’s 2026 search benchmarks put the median for Home & Home Improvement at $8.33 per click. Replacement window terms are among the pricier home terms.
About $91
The same 2026 data puts the median cost per lead for that category at $90.92. Whole-home window jobs justify high lead costs.
$5,000–$30,000+
Whole-home window replacement commonly runs well into five figures; doors are a few thousand dollars each.
The real question is not whether clicks are expensive. It is how much you can afford to pay for a click and still make money. I start with three numbers: what a new customer is worth, how many leads turn into customers, and how many clicks turn into leads. Multiply them together and you get a break-even cost per click, which tells us which keywords are worth buying and which ones are not.
Illustrative example: with a $12,000 average sale, 25% of consultations sold and 5% of clicks booking consultations, each click is worth $12,000 × 0.25 × 0.05 = $150 at break-even.
Campaign structure
A good account is built around how your homeowners search and how your business makes money, not around a one-size-fits-all template.
Each high-value service gets its own campaign or ad group, its own ads and its own landing page, so budget follows the services that make you money and you can see exactly what each one costs.
Separate campaigns for replacement windows, impact and energy-efficient windows, patio doors, entry doors and glass repair, with consultation-focused forms.
For many home-service and professional categories, Google shows Local Services Ads with a Google Guaranteed or Google Screened badge above regular ads, charged per lead instead of per click. When you qualify, I plan them alongside Search rather than instead of it.
Window and door services are available in Local Services Ads in some markets. Search with consultation offers and brand-dealer messaging usually drives most sales.
For businesses where customers prefer to phone, I prioritize call assets, call-only formats where they fit, location assets and accurate business hours, so ads only push calls when someone can answer.
Remarketing and Performance Max can help, but only once conversion tracking is reliable and the basics are profitable. Otherwise they spend quickly on low-quality traffic.
Keywords
Choosing what not to pay for is just as important as choosing what to bid on. Negative keywords are added on day one, not after the budget is gone.
Searches that show a real need, a specific service and a location are usually where profitable campaigns start.
Job seekers, DIY researchers, students and people looking for free help can drain a budget without producing a single customer.
Ads & landing pages
Window and door replacement is a high-value, planned purchase with long research cycles. Buyers care about energy savings, brands and financing.
Common mistakes
When I audit Window and Door Companies accounts, the same few problems usually explain most of the wasted spend.
More proof
Real accounts after restructuring keywords, negatives, bidding and tracking. Click any screenshot to view it full size.
Certified & accountable
Live from the ad account
The exact frameworks I use to cut wasted spend and generate qualified leads for clients across the United States. Each new breakdown appears here the moment it is published.
Send me your campaigns. I’ll show you which searches book consultations and where spend leaks, free and with no obligation.
Policies & trust
Some industries face Google Ads policy restrictions, advertiser verification or professional advertising rules. Getting this wrong can mean disapproved ads, limited reach or a suspended account.
Not restricted in Google Ads, but energy-savings and tax-credit claims must be accurate, and home improvement contractor registration rules apply in many states.
Manufacturer certifications, warranties, licensing, reviews, energy ratings, installation process and financing.
Seasonality
Demand for most industries rises and falls through the year. A flat monthly budget usually overspends in quiet months and runs out when demand is highest.
Spring and fall are peak replacement seasons, storm seasons drive impact window demand on the coasts, and winter drafts prompt research.
Measurement
Clicks and impressions do not pay the bills. I set up tracking so you can see which campaigns and keywords produce real homeowners.
Calls from ads are tracked by duration and source, so short and accidental calls are not counted as leads.
Form submissions and online bookings are tracked as conversions, separated from page views and button clicks.
Where possible, leads are matched to jobs, appointments or sales, so bidding can learn from the leads that actually become customers.
Consultations, quotes and signed contracts, synced from CRMs such as LEAP or MarketSharp where possible.
Watch
Two short videos: why businesses choose to work with me, and what clients say about the experience.
A quick introduction to who I am and how I approach Google Ads for businesses that want measurable leads, not just clicks.
Hear directly from a client about the process and the results of working together.
Send me your website and current setup. I’ll point out the waste I would fix first, free and with no obligation.
Where I work
Local markets differ in competition, seasonality and search behavior. Explore how I plan campaigns in these cities:
Questions
WordStream’s 2026 benchmarks for Home & Home Improvement show a median of about $8.33 per click and $90.92 per lead. Many window companies invest $3,000–$10,000 a month.
Yes, because projects are high value, when consultations are followed up quickly.
Window replacement, impact and energy-efficient windows, patio and entry doors. Block software, blinds and DIY.
Search usually leads; LSAs help where available.
Consultations can start within weeks.
Not restricted, but savings claims must be accurate.
Consultations and sales are tracked.
More industries
I also manage Google Ads for businesses in these related industries:
See all industries I work with, browse Google Ads help by state, or learn why businesses hire a Google Ads expert to manage their campaigns.
Need help with one part of your account? See Google Ads audits, keyword research, negative keyword management or full Google Ads management.
By location
I manage campaigns for window and door companies across the US, with targeting, budgets and messaging built around each local market.
Don’t see your state? View all 50 states.
Office & service area
I manage Google Ads for window and door companies across the United States from my office in Washington, DC. Every campaign is targeted to your own service area, with keywords, ad schedules and budgets built around how your customers search locally. Reach me by WhatsApp or email, or visit the office by appointment.
Start here
You do not need to decide immediately whether you need months of campaign management.
Start with the problem. Tell me:
I will look at the account or opportunity from there.
Then I can explain what I believe deserves attention first.
I’m Tahmidur Tanvir — Google Ads Expert helping Window and Door Companies build more measurable, disciplined, and performance-focused paid advertising campaigns.
Usually answered within one business day.
Prefer to talk? Book a 30-minute call or message on WhatsApp.